Arisa Ida, Director of the Product Management Department, will serve as moderator at "MarkeZine Day 2026 Spring" (sponsored by Shoeisha), to be held on March 4, 2026.

Ida will be speaking at a session (12:45-13:25) titled "Communication strategies for B2B companies to achieve results with practical companies - 'Trust' and 'recognition' accelerate sales."

Ida, who has been involved in B2B marketing and sales for each business phase, will serve as moderator and the discussion will cover the following topics based on practical examples from companies that are strengthening their communication investments.

・Differences in communication strategies at different business phases
・How to choose media that will motivate stakeholders and boost sales
・Defining the results of B2B media use

This session is recommended for those considering redesigning their communication strategies in B2B companies or using media as a "weapon" for sales activities.

https://event.shoeisha.jp/mzday/20260303/session/6685